How Millennial Buyers are Different than Baby Boomers

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When selling your home, it’s important to think about your prospective buyers and how you should market differently to each group. Even if you think your home would be better suited for a baby boomer or retiree, you might be surprised to find out your home could be attractive to a single Millennial. Here’s how your Millennial marketing plan might need to be updated.

Highlight Certain Features

According to Darbi McGlone a realtor recently interviewed on, Millennials are looking for features that are a little different than baby boomers. For instance, they are looking for:

  • Open floor plans
  • Ranch style homes
  • Media rooms
  • Hardwood or tile floors

Where as baby boomer might be looking things like:

  • Two car garages
  • Storage
  • Large kitchens

If you have these types of features in your home, you should be sure to play them up in your marketing for each group.

Location, Location, Location

Darbi also mentions that your neighborhood is also really important because Millennials care about convenience. They are looking for a location that offers them easy access to everything and many times location will be the determining factor in a buying decision.

Market Differently

Millenials are heavy online users. When building your marketing plan think about using social media, websites and mobile technology to reach this audience. Baby boomers are increasingly online, but may be able to be reached in more traditional ways. For instance, word-of-mouth, relationships and newspaper advertising might be a way to target this group.

Be intentional about creating a marketing plan that targets these two very different groups and you will have the best shot at getting these groups interested in your home.

And as always, if you’re ready to talk to one of our SIRVA Mortgage associates about buying your next home you can call us any time at 800-531-3837.